Commercial Film Camera Packages: 1, 3, and 7-Day Rental Setups
Camera rental packages for commercial shoots in Istanbul. From social-media flash days to TVCs and large campaigns — Sony FX3, FX9, Venice 2, Burano 8K and RED Komodo combinations with real budget figures.
Commercial shoots place demands on cameras that no other production type matches. Quick setups, multiple angles, mandatory B-cam, brand-color sensitivity, slow-motion and image stabilization — they all converge on the same set within a single day. Tight budget, tighter schedule, multi-person crew. This guide lays out 1-day, 3-day, and 7-day camera packages with real inventory pricing, built for production companies and freelance directors shooting commercials in Istanbul.
Why Commercial Camera Demands Differ from Other Productions
Drama, documentary, or corporate video each follow their own rules. Commercial shoots have structural traits that set them apart:
- Fast setup: A typical TVC shoot day covers 6-10 scenes. Camera angle, lens, lighting and A-cam/B-cam positions change rapidly between each.
- B-cam is mandatory: Commercials almost always need a parallel angle, slow-motion insert, or detail shot from a second camera. It must share the A-cam's color science.
- Slow-motion needs: Automotive (tire spin, water splash), perfume (flow shots), food (liquids/steam) all routinely call for 120-240fps recording.
- Brand-color sensitivity: An ad agency brief can specify a Pantone number. The camera's color science (X-OCN, REDCODE, BRAW) needs to land that target after Davinci grading.
- Tight schedule, no late shoots: Drama can run a day over. A commercial has a fixed broadcast date — a camera failure or card corruption kills the project. Test days and a backup body are critical.
1-Day Flash Shoot Setup — 3,000 to 6,000 TRY/day
Who it's for: Social-media campaign (Instagram Reels, TikTok), influencer-turnaround content, small-brand teaser, product showcase video.
Recommended camera: Sony FX3 — body 1,500 TRY/day. Single-operator setup, IBIS, S-Cinetone delivered straight out of the camera.
Typical 1-day package contents:
- Sony FX3 body — 1,500 TRY
- Sony FE 24-70mm f/2.8 GM lens — 1,000 TRY (alternative: Sigma Art zoom set 2,500 TRY)
- Tilta cage + monitor + 4 batteries + 2 SD cards — bundled
- Single ND filter (0.6 or 0.9) — for outdoor use
Strengths:
- Setup ready in 30 minutes
- Single-DP workflow possible
- 4K 120fps internal slow-motion (cropped) — sufficient for social
- Autofocus + IBIS = stable handheld image
Limitations:
- No wide-frame slow-motion (FX3 maxes at 4K 120fps cropped, full sensor not in play)
- No internal ND filter — external filter set required
- No X-OCN recording — for ProRes you'd add an external recorder (Atomos Ninja V)
Cine Set upgrade: FX3 Cine Set 4,500 TRY/day. Body + cine prime lens + follow focus + matte box. Same 1-day flash format with a more cinematic look.
3-Day Production Setup — 12,000 to 22,000 TRY for 3 Days
Who it's for: Television commercial (TVC), corporate video, automotive teaser, "premium-tier" brand campaign.
Recommended A-cam: Sony FX9 — body 2,750 TRY/day. 6K oversampling, dual base ISO, 6K RAW output, full-frame full-sensor 4K 60fps slow-motion.
B-cam: Sony FX3 — body 1,500 TRY/day. Matched color science with FX9 (same sensor family, S-Log3 + S-Gamut3.cine). No grading rework needed in the same timeline.
Typical 3-day package contents:
- Sony FX9 body — 6,600 TRY/3 days (Pro Set 18,000 TRY/3 days)
- Sony FX3 body B-cam — 3,600 TRY/3 days
- Sigma Art E-mount Lens Set (5 primes: 14/24/35/50/85mm) — 6,000 TRY/3 days
- Matte box + ND filter set (0.6/0.9/1.2) + follow focus
- Wireless monitor (DP + director) — one kit per camera
- 2-person camera crew + 1 DIT (on request)
Slow-motion options:
- FX9 4K 60fps full-frame — clean gradients, ideal for automotive product shots
- FX9 4K 120fps Super35 crop mode — for faster action
- FX3 4K 120fps internal — backup B-cam frame rate
Why this setup: Speed is critical when you're filming 6-10 scenes across 3 days. The FX9's internal ND, dual base ISO and hybrid AF adapt fast to any lighting condition. The FX3 B-cam stands ready for parallel angles. Lens swaps happen in seconds thanks to the matched E-mount Sigma Art set.
7-Day Major Campaign Setup — 60,000 to 120,000 TRY/week
Who it's for: High-budget brand film, automotive flagship campaign, banking/finance ads, luxury segment (perfume, watches, jewelry), international co-production.
Recommended A-cam (two options):
- Sony Venice 2 6K — body 16,000 TRY/day (56,000 TRY/week), Pro Set 105,000 TRY/week. Modular Rialto system, native 6:5 anamorphic mode, X-OCN ST/LT/XT recording. The cinema standard.
- Sony Burano 8K — body 9,000 TRY/day (31,500 TRY/week), Pro Set 73,500 TRY/week. 8K capture, internal 8-stop ND, IBIS, hybrid AF. Same color science as Venice 2 at 44% lower body cost.
Which to pick:
- Using anamorphic 6:5 mode → Venice 2
- Multiple locations, run-and-gun → Burano (more compact + IBIS)
- Budget conscious + similar quality → Burano
- Ultimate cinematic prestige → Venice 2
B-cam: Sony FX9 — body 13,475 TRY/week. X-OCN matching with Burano/Venice 2, lighter handheld. Or for fast action RED Komodo 6K — 8,575 TRY/week. Komodo's global shutter is ideal for in-car automotive shots.
Premium lens sets:
- Zeiss Nano Prime PL Set — modern, lightweight, warm skin tones — 26,950 TRY/week
- Zeiss CP.2 PL Set — classic cinema character — 17,150 TRY/week
- Blazar Remus Anamorphic Set — for the anamorphic look — 14,000 TRY/week
Premium kit accessories:
- Pro matte box + 4-stage filter holder + Tiffen Pro-Mist set
- Wireless lens motor (Tilta Nucleus-M or equivalent)
- Dual SmallHD/Atomos Ninja monitor (DP + director)
- EasyRig Vario 5 (for extended handheld work)
- Gimbal option (DJI RS3 Pro or Ronin 2) — Burano carries on a gimbal
Crew size: DP + 1st AC + 2nd AC + DIT + Loader. A 5-person camera team. The setup is too heavy to run with anything less.
Camera + Lens Decision Matrix
Recommended A-cam and lens by ad type:
| Ad Type | Recommended A-cam | Lens Pick | Estimated Budget (1 day) |
|---|---|---|---|
| Automotive flagship | Burano 8K + Komodo B-cam | Anamorphic + ND/Pro-Mist | 25,000-35,000 TRY |
| Food / product | FX9 + FX3 B-cam | Macro + Sigma Art prime | 8,000-12,000 TRY |
| Fashion / perfume | Venice 2 / Burano 8K | Zeiss Nano Prime + Glimmer Glass | 18,000-28,000 TRY |
| Sports / action | RED Komodo 6K + FX3 B-cam | Lightweight prime + gimbal | 8,500-13,000 TRY |
| Social media | FX3 (Cine Set) | Sony G Master 24-70 | 3,500-6,000 TRY |
| Banking / finance | FX9 (Pro Set) | CP.2 PL Set | 10,000-15,000 TRY |
Color Management and Post Workflow Compatibility
The single most common mistake on multi-camera shoots is mixing bodies with different codecs and color science. Once footage hits the Davinci timeline, "matching" turns into a tedious — sometimes schedule-killing — problem.
Preferred combinations:
- Sony X-OCN family: Burano + Venice 2 + FX9 + FX6 + FX3. Same S-Log3 + S-Gamut3.cine color science, X-OCN ST/LT directly compatible. Single node match in Davinci. Easiest workflow.
- RED + Sony mix: Komodo (REDCODE) + FX3 (XAVC). REDCODE has native debayer in Resolve, but matching needs ACES or a manual node. If Komodo is the A-cam for action, FX3 B-cam handles dialogue/inserts.
- Blackmagic mix: Pocket 6K Pro PL (BRAW) + FX3 (XAVC). BRAW is Resolve-native and the fastest debayer, but the Sony color science differs — the DP needs to plan LUTs on set.
Practical recommendation:
For 3-day and 7-day packages, pick A-cam and B-cam from the same sensor family where possible. The FX9 + FX3 combination is the most common solution in Turkey — matched, economical, and familiar to working crews. For a deep comparison: Sony FX3 vs FX6 vs FX9 — Which Camera for Which Project?
Logistics for Commercial Shoots in Istanbul
Istanbul logistics consume a significant slice of a shoot day's time budget. From the Şişli/Esentepe Film Makinesi office, equipment goes to either side of the Bosphorus:
- Pickup at Şişli office: If the crew brings its own vehicle, handover takes 30 minutes. The full kit is staged on the test day, ready 100%.
- Set delivery: European side (1 hour), Asian side (2 hours). On request, with a logistics fee.
- Post-shoot return: Same day or the next morning. Late return charge is half-day rate — flexible.
- Backup body: For shoots over 5 days or critical campaigns, renting a backup A-cam body is sensible. A sudden malfunction won't kill the reshoot schedule.
Where to Spend Your Budget — Smart Allocation
Where to allocate the budget on a commercial: camera, lens, or lighting? Pragmatic guidance:
- Spend on lenses: Zeiss Nano Prime or CP.2 PL Set add a premium look to the image. An FX3 + Zeiss CP.2 combination looks more cinematic than Burano + photo lens.
- Don't skip the filter set: ND set is non-negotiable for outdoor work. Tiffen Pro-Mist or Glimmer Glass enhances lens character and simplifies grading.
- DIT is worth it: On a 3-day shoot, DIT costs about 5-10% of the budget — but is invaluable for dailies prep, on-set color reference, and card management. If the agency expects "client review," it's mandatory.
- Don't skip the test day: A pre-shoot half-day verifies everything works. Equipment failure on commercial shoot day = killed project.
Film Makinesi's Commercial Packages
Frequently requested packages and quick price reference:
| Package | Contents | Budget |
|---|---|---|
| Social Flash (1 day) | FX3 + 24-70 GM + cage + monitor + 4 batteries | 3,500-5,000 TRY |
| TVC Standard (3 days) | FX9 + FX3 B-cam + Sigma Art set + matte box + ND set | 15,000-22,000 TRY |
| Premium Campaign (7 days) | Burano 8K + FX9 B-cam + Zeiss Nano Prime + pro matte box + EasyRig + DIT | 75,000-95,000 TRY |
| Anamorphic Premium (5 days) | Venice 2 + Komodo B-cam + Blazar Remus + Pro-Mist set | 85,000-110,000 TRY |
For a custom package: +90 534 892 82 22 (WhatsApp) or the contact form. We turn around custom proposals based on your brief, dates, and location within the same business day.
Frequently Asked Questions
What's the minimum camera budget for a 1-day commercial shoot? +
For social-media-focused flash shoots, a Sony FX3 + 24-70 GM lens combination runs 1,500 + 1,000 = roughly 2,500-3,000 TRY/day. Adding the Sigma Art lens set (2,500 TRY/day) shifts you into prime-lens territory. The FX3 Cine Set upgrade is 4,500 TRY/day — body + cine lens + follow focus + matte box at a bundled rate.
Can a Sony FX9 and a RED Komodo work together as A and B cameras? +
They can, but matching takes extra work. The FX9 records X-OCN, the Komodo REDCODE — different color sciences. They match in Davinci via an ACES workflow or manual nodes. Practical advice: if Komodo is your A-cam, pick a B-cam from the same RED family or an FX3/FX6 (sharing FX9 color). On a multi-cam commercial, a matched setup saves real time.
Which camera should I choose for high-speed slow-motion? +
FX9 in 4K 120fps Super35 crop mode and FX3 4K 120fps internal cropped both suffice for social. For pro slow-motion (240fps+), the RED Komodo 6K (4K @ 120fps full sensor, 6K crop @ 60fps) or the FX9's dual-base ISO combination at high frame rates in low light is the call. Phantom cameras aren't available for rent in Turkey — Komodo is the most practical premium option.
Do I need to use anamorphic lenses for a commercial? +
Anamorphic character pulls strong weight in automotive, perfume, luxury segments and any brand needing that "premium" feel. For standard corporate, social ads, or explainer content, it's overkill. Anamorphic adds ergonomic load (manual focus, light loss) — decide based on the project's actual look goal. For details: anamorphic lens rental guide.
Do camera packages need insurance? +
For first-time clients we recommend insurance — typical premium runs 1-3% of the rental value. High-value sets (Burano, Venice 2, Zeiss Nano Prime) are rented insured by default. Established production companies typically operate under their own production insurance — we can also work on net terms.
Can you advise on which package fits my project? +
Yes. Send us your brief (project type, shoot dates, location, post workflow preference, budget range) by WhatsApp or email and we'll prepare a custom package proposal with pricing within the same business day. We provide free consulting on multi-camera matching, lens compatibility, and filter selection.